17 February 2017

Update from the Creative Team


Not long after returning from Las Vegas and the CES show we were on the road again, headed for Munich to take part in ISPO, the world’s largest sports trade show.

At the beginning of the year at CES, we felt at home in the world’s biggest consumer show, sharing events and discussions with an industry buzzing with talent and innovation. We presented our recently launched brand, Onitor®, on a visually stunning stand. We spoke to many potential buyers and introduced key press contacts to the Onitor Track for the first time.

This same stand re-emerged weeks later in the fair grounds of Munich as we opened to show our brand and product to ISPO visitors. Amongst the sports, textiles and health & fitness companies we networked with some great people, shared many ideas and showcased our product to some of the 85,000 visitors from 120 different countries.


While all this is happening, work continues back at the company to refine and perfect product details. We’re following though all the important issues in the manufacturing process so that the product that goes down the assembly line is as good as the product that has been designed.


Amongst the amazing array of innovators we’ve seen at both shows, we feel all our work on brand focus is paying off. Visitors and press see the strength of our working principle: addressing a genuine user need.

We think technology is amazing, and we like nothing more than to get deeply engaged in all aspects of it, but technology is only a tool unless it has a clear purpose. Onitor Track’s focus on weight loss is just such a purpose, and is relevant because so many people want to lose or maintain weight. Thoughtfully applying technology can make a real difference to this challenge.

Building the Team

We have spent the last half year building a great team of in-house creatives. Together we have designed the new brand. This includes new visual assets, redesigning the Cloudtag livery and launching two new websites. As always in these situations, we have extensively reworked existing assets to bring everything into line with the new identity.

Not to mention our packaging; the crisp and refined matt laminated white box; reflective, we feel, of the precision and accuracy of our product itself. We’ve incorporated a window in the face of the packaging, doing justice to the Onitor Track itself so that it can be clearly seen in retail.

As many of you have noticed, we’ve also had fun making some sweet animations for our social media streams. And this is just the some of the stuff we can tell you about :)

The Onitor team

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